Is Geographic Access And Customer Experience Sectors Of...

Introduction A recent initiative has been ever more prevalent in the research regarding a populations food-related health outcomes, due to certain trends becoming more and more salient. The buzz word is â€Å"Food Environment†, and what it refers to is the geographic food access, and the consumer experience of food 1. More specifically, geographic access can be thought of as the quantity, nature, and accessibility of food channels, whereas factors relating to food availability, price and quality of goods, and how food and beverage items are promoted have been described as constituting consumer experience 2. Furthermore, the home, school, and work food-environments are also important aspects of dietary influence for the population 3, and thus must be included in the implementation of intervention strategies. For the purpose of this paper however, the spotlight is put on factors related to the aforementioned geographic access and customer experience sectors of food environment, as they are w ithin scope of the ultimate targeted intervention. While all of the above factors attempt to objectively assess a food environment, it is also important to put it in the context of the neighbourhood itself. The body of research literature that currently exists regarding strategies to improve food environment through improved geographic access and consumer experience can be further categorized into a few different stratum. These sects are broadly categorized as; strategies aimed at retail foodShow MoreRelatedCatchment Area4669 Words   |  19 Pagesdefined as the area /zone of the city from which the customers come into for shopping from a particular store. Catchment analysis pre launch would ideally decide the product mix and formats of the stores. 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